What are the top 10 primary complaints your prospect has about Senior Living?
What about their top 10 secondary goals?
Does your marketing address their mistaken beliefs and false solutions?
How about their 10 dreams where Senior Living is concerned?
AI can produce these and many more dimensions of your buyer you can quickly leverage in campaign and content creation, social media posts, videos, websites…whatever.
And these insights will attract prospects because your marketing resonates with them on a personal and human level. It empowers you to, “Meet them where they are.”
Here is a list of some of the items included in a Buyer’s Brief:
- Their Primary Goal
- Their Top 10 Secondary Goals
- Their Top 10 Primary Complaints
- Their Top 10 Secondary Complaints
- Their Top 10 Dreams
- Their Top 10 Objections
- Their Top 10 Ultimate Fears
- Their Top 10 Mistaken Beliefs
- Their Top 10 Positive Feelings
- Their Top 10 Success Myths
And that’s not everything.
The Buyer’s Brief is more than a list of significant psychological aspects of the decision maker, it’s the foundation of your strategy, messaging, and tactics.
It’s the most important document your marketing department can have, and it is the engine that drives rapid production and effortless scaling.
Not everything in the Brief will be new to you. You know your buyer well enough to recognize how accurate this research is so you can trust the information you don’t know.
Once you see the Buyer’s Brief, you’ll immediately get why it needs to be the center of your marketing efforts.