by Kevin Kuykendall | Feb 6, 2024 | Insights
Emotion is a critical driver of decision-making and behavior. And that’s certainly true in Senior Living. Senior Living Marketing focused on features and amenities fail to make the critical emotional connection with the decision maker. While those details are...
by Kevin Kuykendall | Jan 25, 2024 | Insights
What are the top 10 primary complaints your prospect has about Senior Living? What about their top 10 secondary goals? Does your marketing address their mistaken beliefs and false solutions? How about their 10 dreams where Senior Living is concerned? AI can produce...
by Kevin Kuykendall | Jan 24, 2024 | Insights
Personalization in marketing means more than just using someone’s name in an email. Personalization means regarding your decision maker at a deeply human level…as a person. And in Senior Living, that’s a person with complex feelings who is vulnerable and needs your...