Personalization in marketing means more than just using someone’s name in an email.
Personalization means regarding your decision maker at a deeply human level…as a person.
And in Senior Living, that’s a person with complex feelings who is vulnerable and needs your understanding and guidance.
They need to feel your empathy at an individual level, not as a cohort.
True empathy is not only personal, its persuasive. And it’s the first step in using AI’s power to improve your marketing results.
But how can that be? How can an inhuman algorithm help you achieve this kind of human empathy?
The easy answer is this – AI’s database is the internet, which is saturated with knowledge about people, their struggles, and their dreams. It knows what’s said in gazillions of forums and websites and uses this colossal volume of information to construct stunningly accurate profiles of your buyers.
If you’re curious, click here to see the deep information an AI generated Buyer’s Brief contains.
Of course, AI has to be guided to create such briefs, which is where is my experience in Senior Living marketing and my AI training are needed.
The bottom-line is this, personalized marketing using AI’s insights results in trust and trust in Senior Living is essential to a sale.
Let your competitors brag about their community features and amenities while you personally connect with your buyer to create a loyal and grateful customer.