These pieces were created long before AI was available.
This is a very small amount of the work from my years of marketing communities.
Senior Living advertising is very standardized and doesn’t differentiate one community from another. And that’s a problem since they’re all fundamentally the same.
I handled all aspects of the work shown, from the concept to the writing and the production.
This is a very small sampling of work that is proven to attract the decision maker.
Below is a list of the Senior Living communities I have marketed.
The asterick* denotes communities I marketed during development through Grand Openings and into operations. Putting a community “on the map” requires a high-level strategy and a granular critical path to opening with reservations.
Thrive Brand
Thrive at Prince Creek*
Myrtle Beach, SC
Thrive at Brow Wood*
Lookout Mountain, GA
Thrive at Greer*
Greer, GA
Thrive at Athens*
Athens, GA
Thrive at Frederica*
St Simons Island, GA
Thrive at Beachwalk*
Fort Meyers., FL
Thrive at Jones Farm*
Huntsville, AL
Thrive Memory Care Brand
Thrive Memory Care*
Corpus Christi, TX
Thrive Memory Care*
Marietta, GA
Thrive Memory Care at Duval
Jacksonville, FL
Thrive Memory Care at West Chester
West Chester, OH
Thrive Memory Care at Beckley Creek
Louisville, KY
Thrive Memory Care, East Cobb
Marietta, GA
Legacy Brand
Legacy at Georgetown
Georgetown, TX
Legacy at Highwoods Preserve*
North Tampa, FL
Legacy at Crystal Falls
Leander, TX
Legacy at Falcon Point*
Katy, TX
Legacy at Forest Ridge*
Schertz, TX
Legacy at Bear Creek
Keller, TX
Thrive at Beachwalk*
Fort Meyers., FL
Wellington Brand
Nursecare of Shreveport
Shreveport, LA
Rockdale Health Center
Rockdale, GA
Riverside Healthcare Center
Covington, GA
Nursecare of Buckhead
Atlanta, GA
Bell Minor Restorative Care and Rehabilitation Center
Gainesville, GA
Millington Healthcare
Millington, TN
Parkway Health and Rehabilitation Center
Memphis, TN
Parkway Health and Rehabilitation Center
Memphis, TN
Seabreeze Healthcare and Rehabilitation Center
Mobile, AL
Westminster Commons Midtown
Atlanta, GA
Tribute Brand
Tribute at Heritage Village*
Gainesville, VA
Tribute at The Glen*
Woodbridge, VA
Tribute at One Loudoun*
Loudoun, VA
Misc. Brands
Ivy Springs Manor
Buford, GA
Georgetown Lakeside*
Roswell, GA
Grace Manor Port Orange
Port Orange, FL
When a family member is in a hospital’s discharge office needs a Skilled Nursing Facility for a parent’s care, they have to act fast.
These offices typically have a row of lucite containers where SNFs place their trifolded brochures. These pieces were no exception and had to compete against any number of other brochures.
The others all had pictures of their buildings with circular drives, pretty landscaping and an occasional smiling senior enjoying life. Of course, there were the headlines, like We REALLY Care. (Yawn)
To compete against trifiolds that look like hotel brochures, I chose to use images of people. Specifically women, because they usually make these decisions for the family and women look at pictures of women.
The headline, “It’s where to go from here,” is human and offer guidance that recognizes the situation.
The copy on the inside said it was OK to be confused and scared.
