Marketing Senior Living is about making the family’s journey as comforting and clear as possible.

That’s what The Empathy Map helps you do.

It’s a window into the minds of your prospects, offering insights into what they’re feeling during their search for answers.

There are 8 Stages of The Senior Living Journey outlined in The Empathy Map with each stage containing:

• The Emotions and Feelings Experienced by The Family
• Community Marketer Guidance – What to Do
• Suggested Supportive Language – What to Say

The Empathy Map is about meeting decision makers where they are and joining the conversation already going on in their heads.

The Empathy Map is how you ensure every decision maker feels Seen, Heard, and Understood.

And that uplifts the entire experience for families leading to successful outcomes for your community.